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Beginner’s Guide to Using Pinterest for Digital Marketing

Did you know that by learning the basics of using Pinterest for digital marketing with this beginner’s guide, you can start using the visual search engine today in order to help get the most out of Pinterest when it comes to Digital Marketing?

Firstly, it is important to understand that despite what you may already think or know about Pinterest, it isn’t a social media site. As it is a visual search engine, it is therefore, Google search but with pictures.

What’s The Difference Between A Business And Personal

Pinterest Account?

Understand the basics of Pinterest marketing and how to know if you need a personal or a business account and why this even matters

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A Pinterest business account takes the standard features of a personal account and adds some things that you need as a marketer.

What Boards Should You Make For your Pinterest Account?

Boards are where your pins live on Pinterest but how do you what ones to make for your new Pinterest account to get the best start?

Note:

Resist the urge to have clever board names and stick with keywords that best describes the board’s content instead. This will make visualisation much easier. 

What Size Images Should Pinterest Pins Be?

Pinterest prefers a certain size for images on the platform so find out what these are, how far you can go from them and what to do if you use larger images

Note:

The ideal size for Pinterest images is 2:3 ratio so something like 1000 x 1500 pixels is perfect

How Do You Know If People Are Going To Your Website From Pinterest?

Learn how to know if people are going to your website from Pinterest, what metrics to track and what ones are less important than everyone thinks.

Note:

Outbound clicks are people going to your website and that’s the most important metric to track.

How To Add A Pinterest Image To A Blog Post

Understand the importance of a Pinterest image for every blog post and how to easily add one so your visitors can help with your Pinterest marketing.

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Get your visitors to help with your Pinterest marketing by making it easy to share your pin! The easier it is to share your pin, the more shares you are likely to get. 

Can You Make Money From Your Pinterest Account?

Pinterest marketing is a way to make money but it isn’t from Pinterest as such so you need to learn how you can monetize your pinning in different ways. 

Note:

There’s lots of ways of making money online but most of them need one thing – traffic! That’s where Pinterest comes in. 

Why You Shouldn’t Worry About Growing Followers on Pinterest

Social media has trained us to focus on followers but find out why you shouldn’t worry about growing followers on Pinterest and what to do instead

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Followers on Pinterest don’t matter as much as it does with Facebook or Instagram. People will still see your stuff when they search regardless of whether they follow you or not, therefore potentially reaching a bigger audience. 

5 Mistakes Marketers Make with Pinterest

Check out the five most common mistakes marketers use with Pinterest and get ahead of the competition by avoiding them

Note:

Don’t get too focused on that Monthly Views metric – outbound clicks are much more important!

How to Use the Pinterest Trends Tool to Help with Content

Research

Learn how to use the Pinterest Trends tool for content research and to find out when you should publish seasonal content

Note:

You can compare up to four keywords at a time with Trends to get an idea of what to publish and when to publish it.